
Every experienced agent has a number of tricks that they use to make sure a listing is presented in just the right way. Some agents use a professional stager to get the fung shui just right, some have a professional photographer come and work their magic but there are others who rely on actions that are a little more covert. Some might even describe these as “dirty tricks”.
One of those tricks is the well know method of “relisting” a property in the MLS to erase the days on market (DOM) history. At the request of its subscribers, our local MLS has tried to eliminate this dirty trick.
Important Change to DOM Calculation in the MLS System - April 1st, 2006.
“In the past, each time a listing was entered into the system it would “reset” the calculation of DOM regardless of how long the property had been for sale. As a result, the statistical data in the system did not reflect the true amount of time properties took to sell, but instead reflected the amount of time for that specific listing number. ” With the new system, we now have the ability to show complete DOM for each property instead of each listing number.
Note: If a property is off the market for more than ninety (90) days and then comes back on the market it will show as a new listing with zero (0) days on the market. In this case the market history report will have a “previous listing” button if you need to view the prior listing data. If a property is off the market for less than ninety (90) days and then comes back on the market it will show as a new listing and the calculation of DOM will pick up from the prior listing. If a property is put under-agreement, and the transaction does not close, the days it was off the market will not be included in the days on market calculation.”
This change was a major improvement to the system but there is a loophole. Agents can relist a property and change the way the address is written to convince the system that it’s an entirely new listing. For example “Third Street” might be rewritten as “3rd Street” or “18-26 Bay State Road” as “24 Bay State Road”. When an agent does this they can beat the system and set a DOM market statistic of 396 right back to Zero in an instant.
The lesson learned is that while MLS data is usually quite accurate you have to be beware of its source. When you view a property ask specifically about its market history and don’t let an agent dance around the issue. God forbid you find out after the fact that the Bay State Road condo you just bought for $386,000 which showed a DOM of 26 had actually been listed 422 days, 396 of those at a price of $335,000!