Response to Boston Globe Article - “Brokers taking on a younger look….”
Monday, April 28th, 2008The article does an excellent job outlining the technology driven needs of the newest buying generation, which includes quick response times and information that is available instantaneously using IM, text messaging, social networks, and other misc. Additionally, the column notes a shift by the traditional broker shops to address and meet these technology driven needs.
All good stuff! Remember these companies provide support services to brokers as their primary function and we applaud them for creating more efficient systems for their network of independent contractors.
Getting to the point: The business model hasn’t changed and the traditional channels have not addressed the need for a different kind of model, where the incentives are not counter intuitive. They have put some lipstick on an old beast.
Why you ask? When I first came on at Territory it didn’t make any sense to me. Why would a network of large and well-funded companies consciously sabotage the long-term forecast of their market share? And do it with their eyes wide open? They remain stagnant because the implications are long term and the companies do not want to disrupt their cash flow in the short term. Basically they will change when it is in their best interest - not the buyer’s best interest.
You may not agree on the reasons why; albeit, we can all agree the business model hasn’t changes.